Charging Across America Challenge 2022,
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About the event
Charging Across America Challenge 2022 Overview
The inaugural Charging Across America Challenge features two Energica electric motorcycle riders, event founder Robert Swartz and Steven Day, attempting to break the Cannonball cross-country electric motorcycle record of 178 hours and 17 minutes. Both riders will simultaneously ride coast-to-coast in opposite directions following the original 2,906-mile route of the Cannonball Run, creating a unique “race within a race.”
Designed to promote the nation’s transition to electric powered vehicles and the growing nationwide EV support network, the event kicks off April 18 with finish line crossings scheduled in Redondo Beach California and NYC on EARTH DAY – April 22. Professional videographers will follow both riders providing real time downloads during the 3+-day trek.
Swartz’ passion for speed ignited at age eight when his father’s friend let him drive a 1924 Ford Model T Speedster “airport patrol” car around a rural airstrip. This first drive led to building a Speedster of his own from donated and spare parts before getting a drivers license, a vehicle he still drives and races today.
“Henry Ford was one of my heroes when I was a kid. He co-sponsored 1909’s ‘Ocean-to-Ocean Automobile Endurance Contest,’ a race from Manhattan to Seattle. Growing up in the 70’s, the Cannonball Run was extremely popular. We combined two historic cross-country events to promote high performance electric motorcycles, clean energy, and my three motorcycle companies,” said Swartz, owner of Rob’s Dyno Service, Motus of New England and Energica of New England electric motorcycles in Gardner Massachusetts.
The record attempt is designed to accomplish three goals:
- Change American consumer perceptions on viability of electric vehicles
- Drive awareness of growing national EV charging station network
- Demonstrate superiority of Energica zero emission electric motorcycles vs. direct competitors and internal combustion powered brands
This will be a fun and history-making event providing numerous tie-in and PR opportunities for savvy marketers seeking unique messaging for their brands. Swartz and his team are seeking financial support or in-kind contributions needed to offset event-marketing expenses. For details:
- Facebook: https://www.facebook.com/CAAC2022/
- LinkedIn: https://www.linkedin.com/company/charge-across-america-challenge/
- TikTok: tiktok.com/@caac.2022
- YouTube: https://www.youtube.com/channel/UCpck7x8_pyndxRCHbhLN0Uw (this URL can’t be customized until there are at least 100 subscribers)
Why should you sponsor?
The help promote clean energy, responsible earth stewardship and celebrate Earth Day. Lots of film coverage.
Eric Studer2022 Event Team Bios
Rob Swartz (NYC to Redondo Beach Rider, Owner Energica of New England & CAAC Event Founder): Opening in 2004, Rob’s Dyno Service has grown to become New England’s premier motorcycle tuning facility for any internal combustion, electric or high-performance motorcycle. Clients call Rob the “Motorcycle Marriage Counselor” since he hears; “You made me fall in love with my bike all over again” so often. Rob opened Energica of New England electric motorcycles in 2020 and will pilot a 2022 Energica ESSE-ESSE9 on the Westward route of the Challenge.
Steven Day (Redondo Beach to NYC Rider) Steven is a cross-country electric motorcycle record holder, riding from Florida to San Diego in 93 hours, the first sub-100 hour record on a zero emission bike. Steven will ride his 2021 Energica Eva Ribelle on the Eastward route of the Challenge. (Note: The original Cannonball route is more than 500 miles longer than Steven’s Florida to California record run in 2021.)
Robert Duffy (E. Coast Videographer): Robert’s career is devoted to making societal commentary through sight, sound and “visual massage.” As a White House Advance Consultant and videographer, he produced national conventions, televised debates and Presidential Inaugurations before opening Duffy Digital, an award-winning production company producing cause-related TV/Radio commercials, music videos and documentaries. A native New Englander and Harvard grad, Robert created a Massachusetts based non-profit foundation to promote student achievement, Reading Matters Inc., in 2001.
Nick van der Vegt (W. Coast Videographer): Nick started his film career at age thirteen filming skateboarding videos; eventually transitioning into fashion editorials, action sports content, and documentaries for professional athletes and lifestyle brands. Known for a hands-on approach and innovative filming & editing techniques to bring his client’s ideas to life, he has played a role in all aspects of film production including cinematographer, director, and editor. His resume includes feature-film like stories and promotional media for Honda, Yamaha, Dillard’s, Red Bull, and other leading brands.
Eric Studer (Event Organizer, Marketing & PR): Eric’s marketing career is focused on building segment leading brands like Holiday Inn, Red Roof Inn, Hilton International and 10-time motorcycle land speed racer Valerie Thompson - “America’s Queen of Speed.” Leading the Motel 6 “We’ll Leave the Light on For You” campaign featuring Tom Bodett, he earned the coveted Ad Age Magazine “Top 100 Campaigns in 100 Years” award. His expertise in celebrity endorsements includes promotions featuring “Jungle” Jack Hanna, Mutual of Omaha’s Jim Fowler, Gregg Allman, John Goodman and others.
Contact the Organizer Contact the OrganizerMore Info
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1001-2500 attendees expected
50% Male Attendees
50% Female Attendees
Contact the Organizer
Select a Package
3 available packages from US$1000 to US$2000
https://www.sponsormyevent.com/charging-across-america-challenge-2022Platinum Level $20,000 (Exclusive Category) Primary identification on all marketing support, including press releases, support vehicle graphics, press interviews, signage, dedicated CAAC website, Facebook and other social media platforms. Dedicated interviews and videos of team endorsing/using sponsor products throughout trip. Usage rights to videos and photos throughout the Challenge Gold Level $15,000 (Exclusive Category) Gold Level sponsors receive Platinum Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Silver Level $10,000 Silver Level sponsors receive Gold Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Bronze Level $1000 Associate presence on all CAAC social media & vehicle signage Community Partners $500 Dedicated press release, inclusion in media interviews and submitted media stories. Photo ops with Rob Swartz and record setting bike in Central Massachusetts’s area Individual Supporters $100+ Dedicated “Thank You” posting on all CAAC social media In-Kind Contributions Needed • Two support loaner vehicles (Crew cab pick-ups or vans with bike ramps) • Support vehicle vinyl wraps to promote sponsors • Two portable CCS (chargers) • One Tesla Destination charger adapter • Chain oil & bike stands • 15 hotel room nights (2 beds, 2 adults) • Bike covers (w/sponsor logos & cleaning supplies) • Airfare (TBD)
5 available
Platinum Level $20,000 (Exclusive Category) Primary identification on all marketing support, including press releases, support vehicle graphics, press interviews, signage, dedicated CAAC website, Facebook and other social media platforms. Dedicated interviews and videos of team endorsing/using sponsor products throughout trip. Usage rights to videos and photos throughout the Challenge Gold Level $15,000 (Exclusive Category) Gold Level sponsors receive Platinum Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Silver Level $10,000 Silver Level sponsors receive Gold Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Bronze Level $1000 Associate presence on all CAAC social media & vehicle signage Community Partners $500 Dedicated press release, inclusion in media interviews and submitted media stories. Photo ops with Rob Swartz and record setting bike in Central Massachusetts’s area Individual Supporters $100+ Dedicated “Thank You” posting on all CAAC social media In-Kind Contributions Needed • Two support loaner vehicles (Crew cab pick-ups or vans with bike ramps) • Support vehicle vinyl wraps to promote sponsors • Two portable CCS (chargers) • One Tesla Destination charger adapter • Chain oil & bike stands • 15 hotel room nights (2 beds, 2 adults) • Bike covers (w/sponsor logos & cleaning supplies) • Airfare (TBD)
1 available
Platinum Level $20,000 (Exclusive Category) Primary identification on all marketing support, including press releases, support vehicle graphics, press interviews, signage, dedicated CAAC website, Facebook and other social media platforms. Dedicated interviews and videos of team endorsing/using sponsor products throughout trip. Usage rights to videos and photos throughout the Challenge Gold Level $15,000 (Exclusive Category) Gold Level sponsors receive Platinum Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Silver Level $10,000 Silver Level sponsors receive Gold Level benefits in less dominant associate position. Inclusion in media interviews as appropriate Bronze Level $1000 Associate presence on all CAAC social media & vehicle signage Community Partners $500 Dedicated press release, inclusion in media interviews and submitted media stories. Photo ops with Rob Swartz and record setting bike in Central Massachusetts’s area Individual Supporters $100+ Dedicated “Thank You” posting on all CAAC social media In-Kind Contributions Needed • Two support loaner vehicles (Crew cab pick-ups or vans with bike ramps) • Support vehicle vinyl wraps to promote sponsors • Two portable CCS (chargers) • One Tesla Destination charger adapter • Chain oil & bike stands • 15 hotel room nights (2 beds, 2 adults) • Bike covers (w/sponsor logos & cleaning supplies) • Airfare (TBD)
1 available
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