BRITE '16 Conference: brands, innovation, technology,

About the event

BRITE '16 Conference

http://briteconference.com

March 7-8, 2016 Columbia University | Lerner Hall | Roone Arledge Auditorium 2920 Broadway, New York, NY 10027

Now in its 9th year, BRITE '16 will bring together 500+ leaders from business, technology, media, and marketing to discuss how innovation is transforming the ways companies build and sustain great brands. The conference will present future-forward innovations, new imperatives for service industries, marketplace strategies, and thought-provoking questions... and answers.

Participants come to think differently about the changing global landscape and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

BRITE '16 Confirmed Speakers:

• Linda Boff, Chief Marketing Officer, GE
• Lew Frankfort, former Chairman and CEO, Coach
• Julie Bauer, President, Panasonic Consumer Electronics
• Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
• Daniel Lubetzky, Founder and CEO, Kind Snacks
• Rita McGrath, author, "The End of Competitive Advantage"
• Gregg Renfrew, Foudner and CEO, Beautycounter
• Donna Hoffman, Professor, George Washington University School of Business
• Scott Erickson, Senior Director, HoloLens, Microsoft
• Sylvia Bellezza, Assistant Professor, Columbia Business School
• Bernd Schmitt, Professor, Columbia Business School

Topics at BRITE '16 will include:

• A future of virtual and augmented reality
• The end of competitive advantage
• The ‘brand tourism’ phenomenon
• Innovation in the healthcare industry
• The digital transformation playbook
• The value of brand inconsistency
• New imperatives for service industries
• Growth through social purpose
• Columbia Business School Centennial Panel: Reflections on the past and future of business and brand building

Conference Sponsors:

• Aimia
• Omelet
• FT

Conference Format:

BRITE '16 will once again host a large audience for keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate conversations; it is not simply a series of lectures. Join us to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CEOs, CMOs, marketing executives, brand managers and strategists, product developers, innovation directors, media buyers, viral marketers, brand consultants and agencies, online developers, social networkers, entrepreneurs, video & gaming creators, content publishers, multi-platform media companies, and emerging technology investors.

Prior events have drawn attendees from companies such as:

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Why should you sponsor?

Matthew Quint

Contact the Organizer Contact the Organizer