Brand Ambassador - Awards,

About the event

Join Us — London 2026

800+ brand ambassadors, 5,000sqm venue, three days of energy, recognition, and inspiration.

Sponsors gain visibility, habitual insights into their target market, relevance, and access to a defined, high-performing demographic of our exclusive sub contractors.

“You’re not sponsoring an event — you’re partnering with a lifestyle.”

Why should you sponsor?

Here are some key stats of our attendees:

Mobility

• 49% use public transport

• 26% use cars

• 15% walk

• 7% use rideshare (Uber/Bolt etc.)
  → Every ambassador commutes; they live fast-paced, mobile lives.

Spending Priorities

• 57% spend most on food & drink

• 26% spend on travel/transport

• 6% on fitness/wellness
  → Food, movement, and health dominate discretionary spend.

Finance Behaviour

• Roughly 47% use digital-first banks (Monzo, Revolut, Starling, Chase)

• 31% use traditional banks (Lloyds, Barclays, etc.)

BNPL usage:

• 55% never, 25% once or twice, 16% occasionally, 4% regular users

Delivery Habits

• 54% order delivery 1–2× a week, 9% 3–4× a week

• 36% never order delivery

Drink Choices

• 31% water, 28% energy drinks, 19% soft drinks, 18% coffee, 4% alcoholic
  → Clear “fuel and function” mindset — energy and hydration win.

Tech & Devices

• 85% Apple users, 12% Samsung

• 66% keep phones 3+ years (loyal, reliability-driven buyers)

Social Posting

• 35% post weekly or more

• 64% post monthly or less
  → Connected, but not influencers — social, not performative.

Buyer Psychology

• 42% early adopters, 37% brand loyal, 21% peer-influenced

Event Spending

• 74% spend on food/drink, 12% travel/accommodation, 12% experiences

 Hobbies

Top 5:

1. Fitness / Gym / Sports (59%)

2. Travel / Exploration (59%)

3. Fashion / Style (47%)

4. Social / Reading / Learning / Nights out (44%)

5. Music / Live Events (41%)

Jay Aujla

Our brand ambassadors expertly engage potential customers for your brand using direct sales and marketing.

Whatever you need, we carefully plan and organise complete face-to-face brand activation campaigns, ensuring your message reaches the right audience in the best possible way. 

 

Contact the Organizer Contact the Organizer