"Black And Blue" National Fall Tour,

About the event

In June of 2016, Caleb celebrated his transition from Gospel to Pop with the release of his first full length studio pop album, through his label Tate Music Group. Shortly after, he began planning the Fall '16 "Black and Blue" tour, named after the hit title track of the new album.

The tour is comprised of two 10 day periods spanning several major markets. Major markets confirmed so far include:

Chicago

Kansas City

Nashville

Cincinnatti

Oklahoma City

St. Louis

Omaha

Denver

and, of course, Caleb's hometown of Springfield, MO

The Black and Blue tour is specifically designed for intimate venues (500-700 capacity or less). We will also be partnering with local artists in every major market to promote and perform. This combination of small venue and artist partnerships ensures maximum branding impact for us and our sponsoring partners.

The intimacy of each venue will allow us to interact with each fan individually and build relationships. This is not a mass media blast campaign, but rather a relationship-building, engagement opportunity. 

While we will be successfully growing our fan base using this powerful marketing method, we also offering our brand partners the opportunity to leverage this influence. We recognize the value that comes from leveraging a personal interaction far exceeds the reach of a traditional branding campaign. 

This a unique opportunity for your brand to be represented to an audience of previously untapped potential and reach them with your message in the most powerful branding device known to man, interpersonal human interaction.

Why should you sponsor?

There are several opportunities within a sponsorship to align a potential brand partner with our message and music. This mutual alignment is crucial.

Rather than simply placing a logo on promotional materials, we seek to completely identify the tour with the sponsor and their values. In this case, the core values of we are looking for in a sponsor are:

- Professionalism

- Integrity

- Value Creation

- Life Enrichment

Because these values will be shared by both parties, they will be linked to both brands in the marketing message. We seek to align values with brand partners for consistency and accuracy in communicating with our audience. 

If the core values of a brand do not align with ours, the partnership will not be effective for either party. So, the selection process for potential sponsors is incredibly exclusive.

This identification of band to brand is what will make your marketing message so effective. Because it will be linked to our very identity as a band, your message will be organically received by our audience.

Caleb Allen

Caleb Allen began his professional music career at the age of 5, performing with his family, an internationally-acclaimed Gospel group. 

At the age of 9, he received first place in a national talent search. He also had his first original charting radio single at age 12. 

As a teenager, Allen wrote one Southern Gospel Top 40 and three Top 80 radio singles for his family. During his tenure with the group, they were nominated for three New Group Of The Year awards. 

Allen also starred in TLC’s original pilot, Home Sweet Bus, in 2013.

Career Highlights:

• Created Viral Music Video For Dallas Shooting Victims; Featured on NBC News
• TV and Radio Appearances on TLC, Daystar, XM Radio and nationwide FM Radio
• Successfully Crowd-Funded two solo album projects on Kickstarter.com
• Music Featured in nationally distributed feature film, "Providence"

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