Bike the Boros: NYC Century,

About the event

Bike the Boros: NYC Century is the only all-urban 100-mile Century ride in the nation. Founded in 1990, the first NYC Century attracted 200 riders, many of who were daily bike commuters in the city. Today, the ride draws over 7,000 cyclists from around the world. And many return, year after year, to re-live the experience.

The NYC Century is unlike most bike tours in New York City. It has no street closures; cyclists ride alongside traffic and obey all traffic laws. There are three route options: Imperial Century (100 miles), Metric Century (62 miles) and Half Metric Century (31 miles).

All roads lead to a huge finish festival on Pier 97. The post-ride celebration will include a Brooklyn Brewery beer garden experience, food vendors, games, bike demos, lots of free goodies and giveaways, and so much more.

Why should you sponsor?

When you become a sponsor of any Transportation Alternatives event, you directly connect your company's brand to hundreds of thousands of New Yorkers through print, online and in-person events, with opportunities for co-promotions that continue year-round.

TransAlt is the leading bike organization in New York City. Our loyal audience is:

• fitness-minded
• health-conscious
• eco-friendly
• socially active
• affluent

Transportation Alternatives is a  well-respected organization in New York City (and around the world). Partnering with us is a great way to:

• Increase brand loyalty
• Create awareness and visibility
• Differentiate your brand from competitors
• Grow your customer base
• Launch new products

Stacey Auguste

Transportation Alternatives’ mission is to reclaim New York City's streets from the automobile and to promote bicycling, walking, and public transit. With 100,000 active supporters and a committee of activists working locally in every borough, TransAlt fights for the installation of infrastructure improvements that reduce speeding and traffic crashes, save lives and improve everyday transportation for all New Yorkers.

Since our founding in 1973, TransAlt. has paved the way for remarkable changes in New York City’s transportation infrastructure: the extraordinary growth of bicycling, the launch of Citi Bike and the introduction of innovations to city streets, like Complete Streets, parking-protected bike lanes, automated speed enforcement cameras, public plazas, Select Bus Service and Neighborhood Slow Zones, and much more.

Right now, Transportation Alternatives activists are leading the fight to improve infrastructure for bicycling and walking on scores of local streets and to change traffic enforcement policy and practices citywide. The goal is to achieve Vision Zero -- the elimination of traffic deaths and serious injuries on New York City’s streets.

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