AZ Reggae Fest ,

About the event

Background
The AZ Reggae Fest is the brainchild of Will Davis who decided to make Phoenix, AZ his home after being stationed at Ft. Huachuca, AZ while serving in the U.S. Army. An entrepreneur and lover of great entertainment, Davis established DTP LIVE, the parent company of the AZ Reggae Fest, in 2007. As a promoter and booking agent for local and national artists, it was his vision to bring the community of all cultures together through reggae music, the most universal genre.

Profile
AZ Reggae Fest is considered the largest reggae event in Arizona. Viewed as a prominent annual event, this music festival fosters synergy between the communities and builds a bridge that connects various cultures in one place; at one time. Thousands of attendees spend the day shopping, eating great food, enjoying universally loved music, clothing, art, demonstrations, and informational exhibits that will enhance the senses for a palate of good vibes and rich Caribbean culture. This highly anticipated festival features live performances from local, national and international recording artists.
Also, AZ Reggae Fest has an outstanding record of generating favorable economic impact in the community with its annual charitable giving programs that benefit local charities.

Overview/Summary
AZ Reggae Fest is…
• A (3) day indoor/outdoor music festival during Labor Day weekend.
• A richly diverse event filled with, exhibits, vendors, headline entertainment, award-winning cultural food and art.
• A “must attend” multicultural event where participants travel from points across the country each year.
• The fest would witness over 30,000 people which would have an activation of local and national scope.

Demographics

Market Reach
• National Scope with localized activation. Multicultural music event attracting a broad range of enthusiasts traveling from throughout the country.
• Average Annual On-Site Attendance: 25,000 - 35,000
• Extended Audience Reach: Approximately 30,000 - 50,000

Media
• Media coverage promoting the event includes Radio, TV and Newspaper, Website, Street teams, word of mouth, press releases and social media.
Audience:
• From Los Angeles to Las Vegas, Phoenix metro area and all points in between, via Radio, Print and Social networking, your Partnership can reach a wide diverse audience.
• Some attendees will make use of nearby hotels and resorts
• Some attendees will utilize on-site RV spaces

Partnership Benefits

AZ Reggae Fest provides an excellent opportunity for your company to:
 Build brand awareness, test, and sample or introduce your products to an influential consumer market.
 Establish brand consideration and loyalty with a highly targeted multicultural consumer market
 Execute unique, experiential lifestyle marketing programs.
 Gain access to invaluable insight and information to improve customer option, sales, market share.
 Access special program platforms to deliver key organizational messages or in-service learning sessions

Why should you sponsor?

Kundana Jonnagadla

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