About our event
The AP Race London International is one of the Europe’s most premium high-level swimming competitions, with the first edition of the event in 2023 being a huge success we are thrilled to be back in the Olympic year to deliver an even bigger and better event! This event will draw over 600 international and domestic athletes to compete against each other, and over 10,000 fans in the most iconic aquatics centre in the world. From Olympic Champions all the way down to our innovative “Grassroots Finals” this event is the only of its kind in the UK. This competition will also be World Aquatics sanctioned; it is endorsed and licensed to the highest possible standard. This allows athletes to use our competition as an Olympic qualifying opportunity so long as their National Federation states so in their selection policy. For many others, it will be one of their final racing opportunities just 8 weeks out from the Olympic Games.
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10000+Sponsorship Opportunities
AP Race is brand built by three-time Olympic Champion Adam Peaty OBE. We aim to use the power and magic of sport to provide unique and exciting opportunities and experiences. Our goal is to completely revolutionise competitive swimming in the UK.
This is our flagship project... built by AP Race and John Bailey, the most experienced aquatics Event Producers in the world, we are able to deliver an incredible level of production. We are spearheading a unique experience in this iconic venue that others cannot replicate. Our philosophy with this competition is to target three key goals;
- Athlete experience
- Spectator experience
- Grassroot sport inspiration
This is a unique opportunity to be partnered with a brand chaning the sport of swimming in an Olympic year!
£19995
ContactHeadline Partnership Package
• Naming rights to the event – The AP Race London International “powered by _____” • Four seats per session in the allocated poolside VIP section • 60 Second advert played at numerous moments on the venue videoboard • Constant* logo visibility on the scoreboard • Consistent logo space on social media posts • 30% of all available commercial space • Full page programme advert • Commercial space opportunity throughout the competition
£5995
ContactEvent Partner Package
• Two seats per session in the allocated poolside VIP section • 30 Second advert played throughout the competition on the main scoreboard • Social media activation (to be discussed to suit partner preferences) • 10% of all available commercial space • Half page programme advert • Commercial space opportunity throughout the competition Official categories partnership are available with this partnership, for example – Official Swimwear Partner/Official Hydration Partner of the AP Race London International
£250
ContactEvent Sponsorship
For every final there is the opportunity to have naming rights for the specific events. For example – The _____ Men’s 100m Breaststroke Final. All events cost £250 to sponsor, including verbal and visual in-venue references during the event on race day, plus branding visibility on social media and programme assets associated to this specific event. There are 34 opportunities across all events male and female; • 50m, 100m and 200m of all strokes, • 200m and 400m Individual Medley, • 400m, 800m and 1500m Freestyle
£5995
ContactAlcohol Provider
• Two seats per session in the allocated poolside VIP section • 30 Second advert played throughout the competition on the main scoreboard • Social media activation (to be discussed to suit partner preferences) • 10% of all available commercial space • Half page programme advert • Commercial space opportunity throughout the competition Official categories partnership are available with this partnership, for example – Official Alcohol Partner of the AP Race London International
£5995
ContactFood Sponsor
• Two seats per session in the allocated poolside VIP section • 30 Second advert played throughout the competition on the main scoreboard • Social media activation (to be discussed to suit partner preferences) • 10% of all available commercial space • Half page programme advert • Commercial space opportunity throughout the competition Official categories partnership are available with this partnership, for example – Official Breakfast Partner of the AP Race London International
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AP Race is brand built by Triple Olympic Champion Adam Peaty OBE, and former training partner, British Record Holder and Managing Director, Ed Baxtee. We aim to use the power and magic of sport to provide unique and exciting opportunities and experiences. Our goal is to completely revolutionise competitive swimming in the UK.
From our signature “AP Race Clinics tour” where swimmers get to spend a whole day being coached by Adam and his team while we tour the country, to our online educational platform AP Race Plus which provides any swimmer anywhere in the world with World Class guidance, AP Race is redefining what is classed as the norm in the swimming world.
The AP Race London International is our highest-level competition opportunity, and we are extremely proud to have partnered with John Bailey as the Event Director for this meet. Having produced over 60 major Aquatic Events across the globe over the last decade, including Olympic Games, World, European and domestic Championships, John is the most experienced producer of aquatic events in the world.