African Fashion Week Toronto,

African Fashion Week Toronto 2017 “5th year anniversary edition” A UNIQUE PARTNERSHIP OPPORTUNITY For four consecutive years, Fashion Ready Foundation have produced a compelling series of fashion events every August popularly known as African Fashion Week Toronto (AFWT) bridging the diversity gap in fashion. The event have transform itself to become one of the most talked about, must-attend social hotspot in Toronto. AFWT brings together Toronto’s culturally diverse, well-heeled fashion lovers to experience a series of runway events like never before. With event content developed in collaboration with some of the city’s most innovative fashion professionals and creatives. AFWT offers an equally exciting opportunity to reach a highly engaged and largely repeat and new audience with a new theme each day. AFWT is a partnership platform that can uniquely activate your brand stories in memorable new ways, creating shared value for your company and AFWT guests. As we prepare for the next highly anticipated (5th year anniversary) season of AFWT, we invite your company to join us as a partner to make 2017 the most memorable AFWT season yet. Event Overview - 2500+ average attendance yearly - 40 designers (including Student designers) / 60+ models / 50+ volunteers yearly - 10 unique events yearly - Exhibitions and networking - Parties and celebrations - Customized brand activations A PLATFORM OF EXCITEMENT AND DISCOVERY Located in the heart of the world’s most multicultural city “Toronto”, AFWT is one of the leading fashion weeks that celebrates diversity and world cultures, and widely celebrated as a premium Canadian fashion event brand. AFWT organizers push the boundaries of fashion, bringing new ideas and stories to light. And through exhibitions and programming, we are able to connect people to their passions and cultural heritage. At AFWT, the program is also able to connect audiences with brand experiences, closely aligned with your marketing objectives that spark meaningful dialogue. By partnering with AFWT, you become directly involved in the discovery that audiences find during our events and at the same time, your company’s reputation becomes strengthened as a supporter of culture, art and community. According to research, about 90 per cent of consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. RESONATING WITH MILLENNIAL TASTEMAKERS By curating interactive event experiences that are infused with excitement and discovery at the AFWT, the program consistently attracts one of the most desirable, affluent segments of Toronto’s highly diverse Millennial demographic. Wielding both scale and influence, this group of upwardly-mobile, urban young professionals is just beginning to establish their position as Canada’s largest, most powerful consumer demographic. Each year, AFWT welcomes a largely millennial and repeat audience of more than 2,000 active experience-seekers. During the 4 days program, they come to the venues to be inspired by the fashion collections and programming; and at AFWT, that same passion drives them to discover new experiences in a world of overwhelming choice. Their hyper connected lives means that they rely on more curated sources of information to inform their purchasing decisions: social media, recommendations from their peers, and hands-on brand experiences that demonstrate value. The AFWT programing is able to reach your target demographic in a manner that resonates. Demographics - 70% : 19 – 40 years old - 75% : reside in Ontario - 80% : Employed full time - $70,000 : median household income MEDIA SUPPORT & REACH Local and international top media outlets and online influencers are also taking notice of AFWT. With no showcase ever being the same, it is an event series that keeps guests and media alike buzzing. Last year, AFWT generated over 5 million marketing impressions and secured more than 100 news stories, greatly expanding the reach of your brand beyond event guests. We keep journalists and leading influencers across media channels informed, with a new theme for each event keeping them actively reporting on AFWT programming. And we go even further: By hosting specially-targeted media events, we have been able to capture the interest of niche journalists and bloggers to reach new audiences and generate even more attention for your brand. To date, AFWT has been featured in some of the top media platforms including: CBC, CTV, City, Huffington Post, The Star, Planet Africa Magazine & TV, Afroglobal Television, FEVA TV, Metro news, Rogers Cable, Caribbean Headline news, TFO, Entertainment Live, Joy TV and more….. AFWT SOCIAL MEDIA PLATFORMS The excitement doesn’t end after each day of AFWT. Our guests and media partners curate event content for their social media channels, allowing millions of users online to relive the discoveries at AFWT. The AFWT experience is highly sharable. Last season alone, more than 3,000 photos and videos were shared online using the hashtag #AFWT2016 which is about 1000 more post from the previous season. In fact, we trended in Canada and other international destinations. As Millennials increasingly turn to their peers and social networks for information, AFWT provides an incredible opportunity to influence purchasing decisions, activating event guests to become champions for your brand. According to research, approximately 38 per cent - or two of every five millennials - have bought a product they were made aware of via social media. - Our main Facebook page: https://www.facebook.com/africanfashionweektoronto/ - Our main twitter Page: https://twitter.com/africanfashweek - Our Instagram Page: https://www.instagram.com/africanfashionweek/ - Our event website: www.afwt.ca LET’S BOOK A MEETING Fashion Ready Foundation team will like to thank you for your consideration. We look forward to launching our next seasons of AFWT with you. For more information about AFWT and this exciting partnership opportunity, please contact: Isaac Ansah: Head of Operations, Fashion Ready Foundation Programs

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