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Sat, Mar 02 2019

African Beauty Pop-Up Tour,

Addis Ababa, Addis Ababa, Ethiopia Addis Ababa, Addis Ababa, Ethiopia

  • About the event

    The African Beauty Pop-Up Tour is designed to deliver genuine global beauty brand connections to African women. There's a demand for these brands and products, but many African communities outside of South Africa have limited access to the global beauty brands that can meet their unique beauty needs. 

    African women love beauty products from all over the world but often resort to purchasing counterfeit products that are falsely promoted as authentic. This can create health and safety issues for women who are interested in the same beauty brands other markets know and love!

    Join us in helping to bring products to African women in emerging markets through "Pop-Up Events." They too love beauty and are apart of Africa's growing middle class.

     

    Why should you sponsor?

    While most beauty brands are focused on gaining popularity with teens in established markets via social media, there are massive opportunities to gain cult followings in emerging markets! 

    By sponsoring the African Beauty Pop-Up events, you'll gain an excellent opportunity to test the market for potential growth opportunities which can increase profits for your brand. 

    Sponsoring the African Beauty Pop-Up and Masterclass Tour can help you evaluate and asses a new market. Gain market penetration, build lasting relationships, get first-hand market insights, and test product popularity in African emerging markets.

    Example: Ethiopia is experiencing positive economic growth and is on schedule to become a middle-income country in the next several years (according to the World Bank Group). 23% of their population, 24M people, are already middle-income status and have disposable income they can spend on beauty.

    There are additional markets we've noticed beauty spending and trends in that we'd love to introduce your brand to via the African Beauty Pop-Up Tour.


    Angela Moba-G.

    Every time I connect with friends and family living abroad, they express passion and excitement about beauty! Then just as quickly as they share their excitement...frustration sets in. They can't access the same products they see women who look like them (from around the world) using online. I'm constantly asked to send products, to share the latest trend, or even verify products that sold to them are real.

    After recent travels, I began learning about beauty in emerging markets. After analyzing the beauty industry growth and trajectory in America, I started seeing patterns and unique opportunities in Africa. 

    As a serial entrepreneur (who has also been an advocate for youth entrepreneurship for over 12 years), I see a unique opportunity to help women gain economic empowerment as the beauty industry in emerging market grows. I believe that once women have better access products suitable for them, they'll be able to create businesses and cater to their communities better to gain economic empowerment! 

    I'm a beauty expert and startup founder with deep industry insights in beauty. I've spent over a decade doing services, training, and education in the beauty industry within the New York tri-state and New England Regions. I also have experience in financial services, entrepreneurship and I'm in a startup program at NYU. 

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  • 1001-2500 attendees expected


    3% Male Attendees


    97% Female Attendees

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