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Thu, Oct 31 - Sat, Nov 02 2019

2 Macs & a Dram presents The ULTIMATE Whisky & Cocktail Show,

Emperors Palace, O.R. Tambo, Kempton Park, Gauteng, South Africa Emperors Palace, O.R. Tambo, Kempton Park, Gauteng, South Africa

  • About the event

    Two Macs and a Dram presents The ULTIMATE Whisky and Cocktail Show

    Brought to you by Emperor’s Palace and Paragon Africa

    Hector McBeth and Guy McDonald - yep, the two Mac's - have been sharing their insights into the world's best whiskies with listeners of the Two Mac's and a Dram show on Magic282AM for a while now - long enough for them to have sunk rather a few drams between them!

    Guy and Hector are both experts in their respective fields of media and whisky and the result of these two Macs coming together is well...simply put... some perfectly blended Magic!

    The podcasts have become a popular insert on the radio station with a dedicated following of Whisky lovers avidly tuning in to listen to Hector and Guy explore new blends and trends in the world of whisky.

    It is now time to bring this feature to life off the airwaves and bring it to you live and in full colour - adding an extra experiential dimension where listeners can come to meet the two Macs in person and finally see, sniff and taste the wares previously only talked about on air.

    And for good measure, we’re throwing in some swanky, award-winning, bottle-slinging, cocktail-chilling barmen – come have your senses thrilled by these winners and finalists in the SA Bar Awards!

    Why should you sponsor?

    Our marketing plan includes extensive radio features and adverts on radio stations in Gauteng as well as Magic 828AM; an aggressive social media campaign via Facebook, Instagram and twitter; and Online exposure via Emperors Palace and TMAD websites.

    3000 attendees are expected over the three day Festival, including 450 invitation-only VIP clients. Our VIP's are extremeley high LSM individuals as well as media personalites, whisky distillers and influencers. 

    The Festival will be held annually with this being the inaugural event, and we have plans to host it in Cape Town in the future as well. 

    Sponsors and exhibitors at the inaugural event will be given special consideration for future events. 


    Leanne Baatjies

    Paragon Africa is an established Professional Conference Organiser (PCO) based in Cape Town, South Africa.

    Our experienced team have co-ordinated and executed multiple successful events across a diverse range of business sectors, including the Medical, Legal, Arts, Technology, and Educational fields in various cities around the world.

    In addition to our local team, we are supported by a formidable team of experts from the International offices of the Paragon Group.

    We have the knowledge, skills and inspiration to create a truly awe-inspiring event for you – no matter how big or small or where it is located.

    Contact the Organizer Contact the Organizer

  • 2501-5000 attendees expected


    55% Male Attendees


    45% Female Attendees

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Select a Package

3 available packages from US$6000 to US$40000

US$10000
Food Voucher Sponsor

Sponsor ZAR50 towards attendees meals in the form of a voucher and include your brand and message on each voucher (eg: "This one's on us" ; or "no such thing as a free lunch, but here's something towards dinner - from 'Sponsor') 3000 tickets will be issued.

1 available

US$40000
Headline Sponsor - Multiple Radio Adverts

As the headline sponsor of this prestigious inaugural event, you will be awarded naming rights, alongside Emperors Palace. The Show will be known as "The Ultimate Whisky and Cocktail Show - brought to you by Emperors Palace and ". 1. Multiple radio adverts will be flighted across numerous radio stations in Gauteng to promote the event, each crediting you as the main sponsor. 2. Sponsor name and branding will appear on all event collateral, including adverts (print, online or radio); social media channels; event landing page; on the 2 Macs and a Dram podcasts (flighted on Magic 828AM bi-weekly and posted online on the radio stations website); and at the event.

1 available

US$6000
Tasting Glass Sponsor

Feature your logo or branding on the whisky tasting glass given to each attendee on entry to the Festival. Glasses are a keepsake that attendees can take home and keep, creating long term exposure for your brand as the attendee re-uses their glass over time. The 2 Macs and a Dram logo will be etched on one side and sponsors branding will be on the opposite. 3000 glass whisky tumblers will be produced and 450 crystal VIP glasses for the VIP lounge (VIP's are exclusively by invitation only)

1 available

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